Lynn Randall, Strategic Event Consultant, Maritz Travel
Making the Most of Your In-Person and Virtual Events
Wednesday, Nov 11, 14:15 - 15:30

As a strategic event consultant for Maritz Travel’s Business Solutions Group, Lynn Randall leads the group’s consulting practice. In this role, Lynn collaborates with clients to define, capture and increase the value of their physical and virtual events. Lynn’s work helps client organizations align their event portfolios with their business objectives in innovative, measurable, and meaningful ways. This often involves defining and refining her client’s use of virtual event solutions.

Lynn has more than 18 years of marketing services, corporate event, and communications experience. Prior to her role as a strategic meetings consultant, she served as a sales consultant with Maritz Interactions, where she developed and sold a suite of strategic communications, meeting & event staging, and production services. Before joining Maritz, Lynn served as a senior account executive for PGI and Viaduct, where she developed and executed target marketing communications efforts. Lynn also has held positions with ICE, Caribiner Communications, and PMH.

Lynn is a graduate of the University of Missouri’s School of Journalism.

Lynn’s area of expertise includes:

• Virtual Event strategy and design
• Meeting and event measurement systems
• Event strategy alignment
• Messaging and communications for optimal impact