Learn from the World's Best Marketing Minds

An important component of the Cisco Partner Velocity program is providing you with access to the leading marketing minds from across the world. To expand this engagement beyond our annual in-person conference we’ve built out a monthly marketing series that covers a wide range of topics. Below are recordings from previous webcasts, as well as information on the upcoming virtual engagements. Be sure to register today for the ones that interest you.

Content is Marketing Currency
US and Canada Partner Marketing Accelerate! Series
Watch the Recording
Download the Presentation
Download the eBook, Content is Marketing Currency

Over 90% of B2B buyers prefer to consume information online compared to other types of media, according to a recent Focus study. That's because they can conveniently self-select content, self-educate on their own time, and "qualify" vendors before ever speaking with a sales representative.

So how do you make your content stand out from the rest? The answer is relevance.

With the proper tools and planning, content can play an active role in helping you shorten time to revenue. By building pre-sale relationships with content that provides information your leads' value, you're helping them build the confidence they need to take action. The result? They choose your company as a partner to help them solve their highest-priority problems.

Watch this webcast to learn how you can turn your content into marketing currency with B2B marketing strategist and CEO of Marketing Interactions, Inc., Ardath Albee.

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MarketingExperiments conducts more than 200 digital marketing experiments every year. That's about one per business day. From these experiments, they've developed many complex heuristics to help you understand what really works.

But in this presentation, Dr. Flint McGlaughlin will break down all of our intricate discoveries into three simple principles to help drive incremental improvements in your sales funnel right now.

Learn the three essential principles one company used to drive 272% lift in leads generated online. Plus, we'll conduct live optimization of audience submissions to show you real-world examples of how to put these principles into practice.

Register Today

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Social media has democratized influence, forever changing the way you communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs-creating communities that shape and steer the perception of brands. Without engagement in these communities, you miss major opportunities to shape your marketing messages.

However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Join us as we visit with Brian Solis, one of the world’s most prominent thought leaders and published authors on new media. Brian will outline how you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. You’ll learn how to:

• create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust
• participate in the unique culture of each available social media platform to engage your customers
• establish an organizational structure that constantly targets the next new media trend
• attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
• consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

There are thousands of customers waiting to hear from you about your business and vision. It’s the minimum ante to create a vibrant and loyal online community. When you engage, you will build an authoritative social network that increases your visibility, relevance, influence, and profitability. It’s time to Engage!

Register Today